Achieve Success With Facebook/Instagram Advertising
With over 1 billion active daily users, advertising on Facebook reaches an enormous audience, but requires using more complex targeting and different ad types than other advertising platforms. At In House Media, our experienced team of digital advertising specialists understand Facebook’s unique features, and how to best use them to maximize results for your specific needs.
We look forward to earning your trust, and generating successful Facebook/Instagram advertising results for your business.
Are You Reaching Your Target Audience?
Unlike keyword-based search advertising platforms, successful advertising on Facebook/Instagram hinges on identifying & reaching the best possible target audience. Advertisers can target users based on interest, behaviour, demographics and much more; however, our experience indicates that it’s often best to build a custom audience based on user characteristics that produce the best results. Once success can be associated with a defined audience, new “lookalike” audiences can be created to reach users with common qualities. Facebook’s massive audience and unique features enable successful ad campaigns to scale rapidly.
How Does In House Media Optimize Campaigns?
Audience list research, building & testing are critical components of ongoing Facebook account optimization. In addition to reaching the right audience, it’s important to consider and test all available placements, including the Facebook News Feed, Facebook Right Hand Column, Audience Network, Messenger, Instagram Feed and Instagram stories.
Additionally, the various available ad types, and promoted content, need to be tested and optimized on an ongoing basis to see what works best with your target audience. Once the most effective ad types and placements are determined, more testing must be done to further fine-tune your audience and ads in order to capture the best possible results.
Why Choose In House Media to Manage Your Facebook/Instagram Ads?
As paid placement management pioneers and industry leaders for the past 15 years, our talented team quickly recognized Facebook’s enormous reach and potential value.
We began managing Facebook advertising campaigns when they first launched, and have since mastered using the platform and its features. We offer a money-back-guarantee.
Our relationship with Facebook continues to flourish and grow. Facebook provides a valuable, dedicated advertising representative, who helps assist our clients in various ways.
Let's discuss your project
You will receive a brief free consultation from one of our leading marketers.
The consultation includes:
- General errors of your site in terms of marketing, usability and design
- Recommendations of changes, A/B testing and selection of strategies to increase the conversion of site